We’re talking with Rae Brown, full-time mother and cannabis brand guru. If you didn’t know, she designed all of our beautiful product packaging and helped us build our amazing line that you have all grown to love!
How has cannabis been a positive part of your life?
Cannabis is my life. I work and brand cannabis companies! Not only do I get to smoke it, but I get to create all of these amazing brands that all of you have come to love.
I’ve been using full spectrum oils for over a year and it’s amazing how many things it’s helped me with, like sleep, stress, anxiety and most important, smiling and laughing on the rare cheeched occasion!
What companies have you branded and worked with?
Currently I’m a partner in a company that is launching stateside in a few short months called OCIO and I work on KIF’s social strategy and branding. I started at Doja which most of you may know and at one point I had designed the HIKU logo which has changed many times since! I work with Up cannabis from time to time which has also been a blast! Let’s see who else… Burb Cannabis out of Vancouver and many more. Obviously KIF too, It’s been a wonderful journey and so cool to watch it grow and help so many people.
Is branding cannabis different than other industries?
That’s funny. I see all these brand houses that are cannabis specialists? What the hell does that even mean? Then you go to their site and there is one cannabis company that they’ve branded, it’s a joke and people have been so desperate to get into the industry because they see dollar signs. It’s not about that, a brand is a brand and that is the way it is. They all deserve their own types of special attention, regulations, etc.
How long have you used cannabis?
On and off since I was 13! But never really a serious user. However, I lived in the Middle East for 5 years and that made it not possible for that short period of my life. Then I had a child so actually, I guess I went without it for quite a large period of time. Now I’ve been using full spectrum oils for over a year and it’s amazing how many things it’s helped me with, like sleep, stress, anxiety and most important, smiling and laughing on the rare cheeched occasion!
At night Crystal is my favourite because it knocks me on my ass and shuts my mind off!!
So how did you get back into it?
My brother is in the industry and he actually got me the interview with Doja and then one thing led to another. I wouldn’t have it any other way. I love my job and I’m fortunate to have worked with a lot of these companies.
Did your parents use cannabis?
My mother uses it now for many things, it’s helped her with a lot of late-stage illness and pain management. Of course when I was young though it was the devil’s lettuce.
What are your favourite KIF products and why?
During the day I only ever use Charlotte’s Web because I’m a mom and I couldn’t function if I overindulged in THC. At night Crystal is my favourite because it knocks me on my ass and shuts my mind off!! I also use Peak on the daily for anxiety or help de-stressing and I love it!!